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KMG INSIGHTS offers two levels of usability testing to suit your needs. Our Basic Usability Test is designed to be completed in 2-3 days, and offers clients an overview of the effectiveness and clarity of their website. After reviewing your site, we submit a report of usability concerns that may need attention. This report gives clients a usability reference of recommended changes to improve overall usability of the website.
Our Comprehensive Usability Test is much more involved. While using the same principles of the Basic Test, the Comprehensive Test goes into more detail, examining every page of a website and working with the client as to what the targeted audience is, what the most important aspects of the website are and how the presentation of information impacts visitors to the site.
Perhaps the most important feature of the Comprehensive Usability Test is the use of focus groups. We hire outside individuals to use and experience the tested website and we monitor their reactions. Our usability experts record important user interactions such as: how easy users can navigate the website, where users first navigate after the home page, how easily users can find specific information, and overall user satisfaction with the website.
Focus groups provide clients with "real world" testing of their website and can uncover usability problem areas that even the experts miss. The number of participants range from three to eight individuals, depending on the type of website, targeted audience and group availability. The recorded experience of the focus group is incorporated into the Comprehensive Usability Test report which provides a detailed usability and effectiveness summary of your website.
Reference
KMG INSIGHTS uses guidelines published by usability experts Jakob Nielsen and Steve Krug, as well as usability guides published by The World Wide Web Consortium (W3C) and other organizations.
| Basic Usability Test
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Comprehensive Usability Test |
- Review of home page layout and design
- do content and design work together?
- Review of main sections of site
- important information clearly defined?
- Review of main sections of site
- Review of information structure and layout
- how easy is it to find specific information?
- Review of navigation
- structure, ease of use
- Content Review
- presentation, clarity, effectiveness
- Functionality Review
- clearly presented information, ease of use
- Features Review & Recommendations
- Search, Login, etc.
- File Size Review
- download speed
- Usability Test Summary Report
- 2-3 days turnaround time
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- Comprehensive review of website content
- each page reviewed for usability
- Focus Group Testing
- website submitted to 3-8 participants
- user experience monitored and recorded
- focus group results incorporated into report
- Targeted Audience Review
- tailor website to targeted audience
- usability meets targeted audience needs
- Review of home page layout and design
- Review of main sections of site
- Review of information structure and layout
- Review of navigation
- Content Review
- Functionality Review
- Features Review & Recommendations
- File Size Review
- Comprehensive Test Report
- 5-10 days turnaround time
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Pricing
Please contact us for a usability consultation. All usability test reports become the property of the client. You are free to use our report however you wish and are under no further obligation. However, usability testing costs will be deducted from the final cost of a project if KMG INSIGHTS is hired to implement the recommended changes listed in the usability report.
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